Published in 2023
196 pages
Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, Sate University of New York, USA. She is the author of four other Bloomsbury Visual Arts publications: Sneakers (2016), Fashion-ology (2023), Doing Research in Fashion and Dress (2020), and Cultural Appropriation in Fashion and Entertainment (2022).
Joanne B. Eicher is Regents Professor Emerita at the University of Minnesota. Joanne is Editor-in-Chief, Encyclopedia of Dress and Fashion (Bloomsbury and OUP); Series Editor, Dress, Body, Culture (Bloomsbury) and Dress and Fashion Research (Bloomsbury); Editor, Global Trade and Cultural Authentication: The Kalabari of the Niger Delta; and Co-Author, The Visible Self, (Fairchild); Dress and Gender (Berg); Dress and Ethnicity (Berg); Beads and Beadmakers (Berg); Mother, Daughter, Sister, Bride (National Geographic); and a wide variety of published articles in professional journals and chapters in books.
What is this book about?
This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.
Two two new chapters have been added for this third edition, covering ‘The Diversification and Changing Landscapes of Fashion Systems’ and ‘Ecological and Social Sustainability in Fashion’ respectively.
There’s also more on:
– the metaverse as the latest fashion system
– the de-Westernization of fashion
– postmodern discourse on fashion’s relationship to race, gender and class
– social media as consumption, production, evaluation, and marketing
– fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week
There’s also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.
