Published in 2023
258 pages
Eleanor Tucker is a former advertising creative who worked in award-winning marketing agencies before becoming a features writer for newspapers and magazines, such as the Guardian, The Observer, The Telegraph and Psychologies magazine, commenting on gender, society, sustainability, tech and lifestyle. Alongside writing, Eleanor is an advisor for the CBI Sharing Economy Council and also consults internationally on gig and sharing economy models, working to help start-ups and scale-ups to launch, grow and thrive. Originally from Oxford, she was educated at The University of Edinburgh, and now lives in the city with her husband and two children.
What is this book about?
In this fascinating book, Eleanor Tucker sets out a bold vision of how sustainable sharing can save us money, and lead to a happier future.
What is the Sharing Economy? How can it help us live more affordable, more sustainable, and ultimately more fulfilling lives? What would happen if for one year a family pledged to share as much as they possibly can? Instead of owning more and more stuff, what it’s like to stop owning things and borrow, lend, rent and swap instead?
These are big questions, but features writer Eleanor Tucker sets out to answer them in this thoroughly absorbing and entertaining guide to sustainable sharing, or as it is also known, ‘collaborative consumption’.
In this engrossing study, Eleanor straps us into on her year-long experiment along with her somewhat reluctant family. Over the course of the year, with the aid of various sharing apps, they will pledge to buy as few new things as possible , instead relying on the power of sharing, lending, renting and borrowing to supply their needs.
Each chapter introduces a different type of sharing into her day to day life, from the little ‘things’ (food, clothes) to the bigger ’things’ (cars, furniture, the space around us) , and shows how the growth of tech has revolutionized an age-old practice.
The book contains best-for recommendations based around different types of sharing , to create an easily accessible shortcut into sharing.
Written with warm and relatable humour as well as a deeply-researched knowledge of the history of sharing, this unmissable guide could truly change the way you consume.
