Published in 2023
384 pages
8 hours and 21 minutes
Elise Hu is a journalist, podcaster and media startup founder. She’s the host of TED Talks Daily, a correspondent for VICE News Tonight and a host-at large at NPR, where she spent nearly a decade as a reporter. She has reported stories from more than a dozen countries as an international correspondent, and opened NPR’s first-ever Seoul bureau, in 2015. Previously, Elise helped found The Texas Tribune, a nonprofit digital startup, after stops at many stations as a television news reporter. Her journalism work has won the national Edward R. Murrow and duPont Columbia awards, among others. An honors graduate of the University of Missouri School of Journalism, she lives in Los Angeles.
What is this book about?
An audacious journalistic exploration of the present and future of beauty through the lens of South Korea’s booming “K-beauty” industry and the culture it promotes, by Elise Hu, NPR host-at-large and the host of TED Talks Daily
K-beauty has captured imaginations worldwide by promising a kind of mesmerizing perfection. Its skincare and makeup products—creams packaged to look like milkshakes or pandas, and snail mucus face masks, to name a few—work together to fascinate us, champion consumerism, and invite us to indulge. In the four years Elise spent in Seoul as NPR’s bureau chief, the global K-beauty industry quadrupled. Today it’s worth $10 billion and is only getting bigger as it rides the Hallyu wave around the globe.
And fun as self-care consumerism may be, Elise turns her veteran eye to the darker questions lurking beneath the surface of this story. When technology makes it easy to quantify and optimize ourselves—from banishing blemishes, to whittling our waistlines, even to shaving down our jaws—where do we draw the line? What are the dangers for a society where a flawless face and body are promoted and possible? What are the real financial, physical, and emotional costs of beauty work in a culture that valorizes endless self-improvement and codes it as empowerment?
With rich historical context and deep reporting, including hours of interviews with South Korean women, this is a complex, provocative look at the ways hustle culture has reached into the sinews of our bodies. It raises complicated questions about gender disparity, consumerism, the beauty imperative of an appearance obsessed society, and the undeniable political, economic, and social capital of good looks worldwide. And it points the way toward an alternative vision, one that’s more affirming and inclusive than a beauty culture led by industry.
