Published in 2018
272 pages
Tara Button, worked in advertising until 2016, but she became uncomfortable in a job that pushed people to buy things they didn’t necessarily want or need. On her 30th birthday, she was given a Le Creuset cooking pot by her sister. Every time she used this pot, she thought, “If only all my possessions were like this, I’d never have to replace anything.” The idea stalked her for months until finally (despite having close to zero technical ability) she gave in and started building a basic website. In January 2016, a journalist found BuyMeOnce on Twitter and pitched a story to The Telegraph. Over the next few days, the article went viral and Tara’s world (and inbox) exploded. She quit her job and committed to spreading the BuyMeOnce message globally. Since then she has come to oversee a team of eight, all passionate about the BuyMeOnce mission; the team even includes her old boss.
What is this book about?
Now more than ever, we live in a society where we covet new and shiny things. Not only has consumption risen dramatically over the last 60 years, but we are damaging the environment at the same time. That is why buying quality and why Tara Button’s Buy Me Once brand has such popular appeal.
Tara Button has become a champion of a lifestyle called ‘mindful curation’ – a way of living in which we carefully choose each object in our lives, making sure we have the best, most classic, most pleasing and longest lasting – kettles, desks, pots & pans, scissors, coats and dresses, instead of surrounding ourselves with throwaway stuff and appliances with built-in obsolescence. Tara advocates a life that celebrates what lasts, what is classic and what really suits a person.
There are 10 steps to master mindful curation and each is explained in this book, from understanding and using techniques to freeing yourself from external manipulations. Finding your purpose and priorities and identifying your core tastes and style. Learning how to let go of the superfluous and how to make wise choices going forwards.
Mindful curation is a lifestyle choice that will make you happier, healthier and more fulfilled spiritual as well as helping save the planet.
