Published in 2015
240 pages
Marina Krakovsky writes about ideas in the social sciences, particularly new research in psychology, sociology, and economics. Her work has appeared in Discover, the New York Times Magazine, Scientific American and Scientific American Mind, O, The Oprah Magazine, Psychology Today, Slate, Stanford Magazine, the Washington Post, Wired, and other publications. She and economist Kay-Yut Chen are co-authors of Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business (2010).
Marina graduated from Stanford University with a degree in English and lives in the San Francisco Bay Area.
What is this book about?
If you’re a PowerSeller on eBay, or a real-estate agent showing houses to your client, or a sales rep in any field (as more than two million Americans are), you’re not just pushing products. If you’re worth your salt, you’re a Certifier, staking your reputation on the quality of the goods you represent. Far from killing the middleman, the Internet has generated a thriving new breed. Between 1999 and 2010, just as the Internet was transforming the world, middlemen’s contribution to the United States’ GDP has actually grown—from a quarter to more than a third of our economy. In The Middleman Economy, Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.
