Published in 2017
296 pages
Patty Azzarello is an executive, best-selling author, speaker and CEO/business advisor with more than 25 years of experience working in high tech and business. She has held leadership roles in general management, marketing, software product development and sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.
She became the youngest general manager at HP at the age of 33, ran a $1 billion software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). Her story, comments and opinions have been featured in Forbes, Fortune, Computerworld, CIO Update, Fast Company and interviewed on radio and podcast programs such as Business Insanity Radio, Intrepid Radio, Spark Media and others.
As she built her own career and business, despite whatever social or sexist obstacles she may have faced, she remained focused on doing excellent work on things that would have an inarguable positive impact on the business. Her prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.
Ten years ago she founded the Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling books RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life) and MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks & Stalls.
What is this book about?
Move past the obstacles and implement your new strategy.
Move is your guide to mobilizing your whole organization to take your business forward. Whatever your needed transformation may be: a new initiative, a new market, a new product, your fresh strategy is up against a powerful foe: an organization’s tendency to stay very busy and completely engaged what it’s already doing. This book shows you how to cut through resistance and get your team engaged and proactively doing the new thing! Author Patty Azzarello draws on over twenty-five years of international business management experience to identify the chronic challenges that keep organizations from decisively executing strategy, and to give you a practical game plan for breaking through. Leaders tend to assume that stalls in execution are inevitable, unchanging parts of the workplace—but things can change. At the heart of every execution problem is the fact that there simply are not enough people doing what the business needs. This guide shows you how to get your entire organization on board—remove the fear, excuses, and hurdles—and uphold the new pursuit against distractions and dissent.
No transformation can succeed without suitable engagement from the whole organization, but building engagement can be difficult, uncomfortable, and tentative. This book shows you how to get it done.
Get your organization to embrace and personally commit to the new work Remove obstacles and passive aggressive attacks that block progress Defend new strategic initiatives against short term pressures to revert to “business as usual” Sustain momentum and the desire to move forward Make sure no one is ever asking, ‘Are we still doing this?’
Inertia isn’t just a law of the universe, it’s a law in the workplace that can be a major obstacle to making things happen. The great thing about inertia is that it cuts two ways: a body at rest remains at rest, but a body in motion remains in motion. People love to finish things. Move shows you how to make successful execution the new norm—starting today.
