Published in 2012
282 pages
Patty Azzarello is an executive, best-selling author, speaker and CEO/business advisor with more than 25 years of experience working in high tech and business. She has held leadership roles in general management, marketing, software product development and sales. She has been successful in running and transforming large and small businesses, and has significant international management experience.
She became the youngest general manager at HP at the age of 33, ran a $1 billion software business at the age of 35 and became a CEO for the first time at the age of 38 (without turning into a self-centered, miserable jerk). Her story, comments and opinions have been featured in Forbes, Fortune, Computerworld, CIO Update, Fast Company and interviewed on radio and podcast programs such as Business Insanity Radio, Intrepid Radio, Spark Media and others.
As she built her own career and business, despite whatever social or sexist obstacles she may have faced, she remained focused on doing excellent work on things that would have an inarguable positive impact on the business. Her prior roles have included: Vice President and General Manager of HP OpenView, Chief Marketing Officer for Siebel Systems, and President and CEO of Euclid Software.
Ten years ago she founded the Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling books RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life) and MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks & Stalls.
What is this book about?
A straight-shooting Silicon Valley executive reveals insider career strategies to becoming a great leader, developing your network, succeeding without wasting time, and managing trade-offs between your work and life so your life works.
GET YOUR BREAKTHROUGH
Patty Azzarello became the youngest general manager at Hewlett-Packard at age thirty-three, ran a $1 billion software business at thirty-five, and became a CEO at thirty-eight-all without turning into a self-centered, miserable jerk. In Rise, Azzarello shares the insider secrets to advancing your career (while having a life) in three practical steps:
DO Better: Set Ruthless Priorities, work and lead more strategically, and deal with frustrating obstacles and stupid people.
LOOK Better: Build your credibility with the people who can help (or blacklist) you.
CONNECT Better: Develop your network without being political. Get on “the List” of people who get the best opportunities
Whether you are just starting up the corporate ladder, stuck midcareer, transitioning, or eyeing the corner office, Rise shows you the difference between getting ahead and just working hard.
