Published in 2016
207 pages
Vanessa Chase Lockshin is a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa’s approach goes beyond strategies and tactics to empower non-profit professionals to be the expert their organization needs.
Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies. Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children’s Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia.
In addition to working with clients, Vanessa provides workshops, webinars and conference keynotes. To date, she has trained over 10,000 non-profit professionals. Vanessa has been invited to speak at a number of events and associations including: The Association of Fundraising Professionals; The Council for Advancement and Support of Education; The Association of Donor Relations Professionals; BBcon; Mid-Valley Development Professionals; and many more. Vanessa is an award-winning entrepreneur, avid reader, and resident of Vancouver, Canada.
What is this book about?
One story can change the world. What will your story be?
Message from the Author:
You’ve probably heard that storytelling is the best way to raise money and awareness for your non-profit. But – how do you tell inspiring stories? I have been answering this questions for non-profits through my training and consulting work, and now through my new book The Storytelling Non-Profit – A practical guide to telling stories that raise money and awareness. The Storytelling Non-Profit is a portable consultant for fundraisers, communications professionals, and executive directors who want to tell stories. The Storytelling Non-Profit walks professionals through the process of telling a story that inspires and resonates with a target audience. I believe that stories have the power to change the world, and my hope is that The Storytelling Non-Profit helps thousands of non-profits find their voice to tell their stories. —Vanessa
The Storytelling Non-Profit gives you a step-by-step process for telling stories that raise more money and awareness. You’ll learn:
> The foundation of great storytelling
> How to understand the audience you want to communicate with
> The keys to finding and collecting great stories
> How to create a 12-month plan for storytelling, which creates consistency and impact
> Ways to navigate ethics and confidentiality when telling stories
> How to measure the results of your stories to get the best results
> Ideas for telling stories across digital and offline channels to reach the broadest audience possible
