Content Everywhere: Strategy and Structure for Future-Ready Content

Published in 2012
240 pages

epub

Sara Wachter-Boettcher is a web consultant based in Philadelphia, and the author of the forthcoming Technically Wrong, from W.W. Norton, as well as two books for web professionals: Design for Real Life, with Eric Meyer, and Content Everywhere.

She helps organizations make sense of their digital content, and speaks at conferences worldwide.

What is this book about?
Care about content? Better copy isn’t enough. As devices and channels multiply–and as users expect to relate, share, and shift information quickly–we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

This book isn’t really about method; it’s about mindset: about establishing a way of thinking that will serve your content—not to mention your users, your organization, and your sanity—well into the future. It’s about building a framework for thinking about content, not answering every question you’ll encounter about it.